IN THE MAKING: DEFINE

WHAT WAS THE INSPIRATION BEHIND THIS COLLECTION?

My inspiration came from the idea of creating flattering styles with an edge that can be worn for any occasion. I wanted to offer versatile pieces that seamlessly transition from day to night, work to play, and everything in between. Whether you're heading to your next yoga class or simply lounging at home, Define will elevate your daily routine and leave you feeling empowered to conquer the day ahead.

I drew inspiration from the modern woman's busy lifestyle and the need for clothing that effortlessly adapts to her daily routine. Our collection offers something for everyone, whether you're heading to a yoga class or running errands around town. We also made sure to use high-quality materials that are both durable and easy to care for, ensuring that you can wear your favourite pieces again and again.

TALK US THROUGH THE FIT & FEEL OF THESE PIECES.

Define is all about making you look and feel your best, and the fit and feel of each piece is a key part of that. I paid close attention to every aspect of the design process, from the cut and shape to the placement of seams, to ensure that each piece fits like a glove and perfectly complements your body. When you slip into one of our pieces, you'll immediately notice how comfortable and practical it feels, without sacrificing on style.

Fit is key when it comes to feeling your best, and we take pride in designing pieces that are not only look good but also practical and comfortable to wear.  

HOW DID YOU DECIDE ON THESE COLOURS?

I put a lot of thought into the colours for this collection, carefully selecting each shade to complement the style and design of each piece. My goal was to make it easy for our customers to mix and match pieces from this collection and previous collections effortlessly.

Black is a timeless colour that can be dressed up or down and never goes out of style. For contrast, we wanted to include a lighter colour that would be unique and unlike any other in our previous collections. HoneyDew represented Define perfectly, and pairs seamlessly with Jet Black.

WHY DID YOU CHOOSE THIS FABRIC?

I carefully selected the fabric for this collection, ensuring that it feels smooth and comfortable like a second-skin. The fabric is buttery-soft and sculpts your body, providing ultimate comfort and support. I wanted to make sure that the fabric would be durable and long-lasting, so you could enjoy these pieces for years to come.

HOW DO YOU STYLE THEM?

There are so many options when it comes to styling these pieces. For a simple yet chic look when I'm heading to a Pilates class I'll throw on an oversized bomber jacket or trench coat over the Bell Sleeve Top & Flare Leggings.

If I'm heading out, I'll pair the Flare Leggings with a form-fitting bodysuit and some statement earrings. The versatility of these pieces allows you to mix and match with different styles and accessories, making them perfect for any occasion. 

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